Randy Mack | Realtor | 707.696.6272

    Heidi Faulkner | Realtor | 707.480.4098

Artisan Sotheby's International RealtyArtisan Sotheby's International Realty

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Marketing Your Home

stagingWhen you get the listing, how are you going to market the home? Remember, the homeowner wants to sell their property for the most amount of money in the least bit of time. What are you going to do to make this happen?

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Staging

Many homeowners don’t know what staging is or how valuable it is when selling a house. If you use a professional stager, be sure to express the importance of this preparation.

Professional Photos

Many property photos are awful. In fact, there is a website devoted to showcasing bad real estate photography. If you use a professional photographer, be sure to let the homeowner know. In fact, you may want to link to photos from your past listings.

Virtual Tour

Do you create virtual tours to give prospective buyers a feel for the house before setting a viewing appointment? Share this and even link to examples of your virtual tours.

Open Houses

Not every agent take the time to hold open houses. If you do, make sure you let the potential client know.

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Internet

Where on the internet do your listings appear? Trulia? Realtor.com? Maybe your part of a national brand with high traffic websites? Homeowners what to see that the agent they hire can harness the power of the web.

Email

Do you use email campaigns as a marketing channel. Maybe you use a service like MailChimp to blast to all of your past clients or others in your sphere of influence? Share the size of your email list and campaign frequency with the homeowner.

Print

Yes, there are still print marketing avenues that are used in the digital age. They may not be as effective as they once were, they still impress homeowners. Do you or your broker post homes in the local paper? How about distributing listing flyers through the homeowner’s neighborhood?

MLS

This is a given for most agents, but it still needs to be stated and even explained. What is the Multiple Listing Service? Why does it help sell a property quickly?


About Us

We are proud to have aligned ourselves with Artisan Sotheby’s International Realty an inspirational brand based on heritage, tradition and expertise. We are setting new standards by refining the art of residential brokerage with a practiced eye of identifying the unique value of a property. We offer a deep commitment to excellent service and have a passion for unparalleled quality. Unique homes require skillful marketing through our local expertise and Sotheby’s International Realty interconnected global network of offices that are dedicated to the extraordinary.

Testimonials

I wish to express my satisfaction and confidence in your ability to find an ideal home for anyone that I would refer to you. My own experience in purchasing and selling a home with you allowed me to witness the fact that you are truly an expert in your field, handling all aspects of residential real estate transactions. From the beginning, your market analysis to the final stages of negotiations, your calm manner and clear explanation kept me knowing I was in the best of hands.

Mr. Mitchler
More Testimonials

Contact Us

Randy Mack - Realtor CA BRE#01252462
randy@mack-faulkner.com

(707) 696-6272
6984 McKinley Street
Sebastopol, CA 95472



Heidi Faulkner - Realtor CA BRE#01227446
Heidi@mack-faulkner.com

(707) 480-4098
6984 McKinley Street
Sebastopol, CA 95472



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© MMVI Sotheby’s International Realty Affiliates, Inc. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates, LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each office is independently owned and operated, except offices owned and operated by NRT Incorporated. All information herein is deemed reliable but not guaranteed.
 

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