Randy Mack | Realtor | 707.696.6272

    Heidi Faulkner | Realtor | 707.480.4098

Artisan Sotheby's International RealtyArtisan Sotheby's International Realty

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Back to basics: A return to the main principles of the human connection

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We recently attended the 2014 CRS (Certified Residential Specialist) Sell-a-bration Conference in San Diego. As in years past, we left with a deeper understanding of our business, our clients, and a sense of inspiration. We again re-affirmed the value we place on building lasting personal connections with our clients.

The CRS conference is a whirlwind weekend of networking, speakers, classes, and workshops for Certified Residential Specialists. We attend the conference every year for the knowledge and insight we gain, as well as Heidi holds the distinct honor of being the Northern California Chapter’s Program Chair. This year, we found a common theme among every speaker, class and session: return to the basic value of building strong personal connections. We seek to practice this every day, and view it as a basic foundation of our business relationships.

It isn’t always enough to create and promote an outstanding service. A person’s sales approach matters just as much as what s/he is selling. Successfully creating a personal connection with each client is the hallmark of a successful real estate professional.  We are driven by connecting with clients in genuine and personal ways, building relationships and helping to guide their property transactions smoothly and capably. Getting our home seller clients the best possible price and managing the search for our homebuyer clients’ dream homes – these are goals we strive to achieve in every client relationship.  

You often hear that social media is replacing face-to-face connections, because we are able to relay often-personal information through these fast paced platforms. However, we see social media as more of a follow up to an existing or ongoing conversation, and an affirmation of the value we provide. Following a formula of 90% face-to-face connection/authentic conversation and 10% social media gives our clients and us the satisfaction of quality service and the reliability of a genuine relationship. The act of buying or selling real estate is often emotionally charged. The majority of people rightfully expect to experience the journey with someone they know and trust – and this suits us just fine!

For decades, real estate agents have relied on personal referrals. A friend, friends of a friend, a family member, or even someone’s dentist – clients come from established relationships built on a foundation of trust. The referral system is the entrance for new relationships, but the value placed on developing that relationship and earning someone’s trust thereafter it is what really builds strong and successful businesses. 

We will continue to attend the annual CRS conferences to be exposed to the latest technology, real estate education and effective processes; but most importantly, we will keep doing what we do best – building strong and meaningful connections with you

 

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Contact Information

Randy Mack and Heidi Faulkner
Artisan Sotheby's International Realty
6984 McKinley Street
Sebastopol CA 95472
(707) 696-6272
(707) 480-4098
Fax: (707) 824-0587
Send an Email
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About Us

We are proud to have aligned ourselves with Artisan Sotheby’s International Realty an inspirational brand based on heritage, tradition and expertise. We are setting new standards by refining the art of residential brokerage with a practiced eye of identifying the unique value of a property. We offer a deep commitment to excellent service and have a passion for unparalleled quality. Unique homes require skillful marketing through our local expertise and Sotheby’s International Realty interconnected global network of offices that are dedicated to the extraordinary.

Testimonials

I wish to express my satisfaction and confidence in your ability to find an ideal home for anyone that I would refer to you. My own experience in purchasing and selling a home with you allowed me to witness the fact that you are truly an expert in your field, handling all aspects of residential real estate transactions. From the beginning, your market analysis to the final stages of negotiations, your calm manner and clear explanation kept me knowing I was in the best of hands.

Mr. Mitchler
More Testimonials

Contact Us

Randy Mack - Realtor CA BRE#01252462
randy@mack-faulkner.com

(707) 696-6272
6984 McKinley Street
Sebastopol, CA 95472



Heidi Faulkner - Realtor CA BRE#01227446
Heidi@mack-faulkner.com

(707) 480-4098
6984 McKinley Street
Sebastopol, CA 95472



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© MMVI Sotheby’s International Realty Affiliates, Inc. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates, LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each office is independently owned and operated, except offices owned and operated by NRT Incorporated. All information herein is deemed reliable but not guaranteed.
 

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