Randy Mack | Realtor | 707.696.6272

    Heidi Faulkner | Realtor | 707.480.4098

Artisan Sotheby's International RealtyArtisan Sotheby's International Realty

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Choosing the right realtor: questions to ask before you hire

A knowledgeable and experienced realtor can make a significant difference in your overall experience. To ensure you find the best fit for your real estate needs, here are some questions to ask potential realtors before hiring one.

1. What’s your experience in the local market?

Ask about their years in the business and how many transactions they’ve completed, especially in your target neighborhood.

Experience in your specific market can be a valuable asset.

2. What’s your business philosophy?

While there’s no right or wrong answer to this question, the response will help you assess what’s important to the agent and determine how closely the agent’s goals match yours.

3. Are you a full-time realtor?

Some realtors work part-time or have other commitments.

While this doesn’t necessarily disqualify them, you would want to know how accessible and dedicated they will be during your real estate transaction.

4. What’s your marketing strategy for sellers?

Ask about how they plan to market your property, including online listings, open houses, and any unique tactics they may use to attract potential buyers.

5. How will you help me find the right property as a buyer?

For buyers, know how the realtor plans to help you find the right property.

Ask about their approach to searching for homes, scheduling viewings, and negotiating offers on your behalf. 

6. Can you explain the process step-by-step?

A good realtor should be able to explain the buying or selling process in detail.

They should walk you through each step, from the initial consultation to closing, and answer any questions.

7. How will you keep me informed about the progress of my transaction?

The best answer here is a question. A realtor who pays close attention to the way you prefer to communicate and responds accordingly will make for the smoothest transaction.

8. What’s your approach to negotiation?

Negotiation skills are essential in real estate. Inquire about the realtor’s approach to negotiation and their track record in securing favorable deals for their clients.

9. Do you have any designations or certifications?

Real estate professionals have to undergo additional specialized training to obtain these distinctions.

Designations and certifications help define the skills that an agent can apply to your particular real estate needs.

10. What sets you apart from other realtors?

This question can help you understand the realtor’s unique strengths and value proposition.

Look for qualities and services that align with your specific needs.

In conclusion,

Choosing the right realtor is a significant decision that can impact the success of your real estate transaction.

By asking these questions, you can make an informed choice and work with a realtor who is best equipped, like Randy and me, to help you achieve your goals.

Artisan Sotheby's Real Estate Office
6984 McKinley St, Sebastopol, CA 95472

Additionally, we not only have the knowledge that comes with being a professional realtor and are highly adept at negotiating the best terms on behalf of our clients, but we also have a keen sense of neighborhoods, homes, and the people we are working with.

Also, unique homes require skillful marketing, through our local expertise and Sotheby’s International Realty’s interconnected global network of offices that are dedicated to the extraordinary.

Finally, we strive to provide the highest level of service and build lasting relationships with our clients. Randy and I can be there by your side, protecting the interests that you trust. Call us!

Posted in: General, Home Buying, Home Selling, Real Estate Resources Tagged: #agent, #artisansothebys, #buyersagent, #homebuyer, #homeownership, #mackfaulkner, #realestate, #realestateagent, #realtor, #sellersagent, #sonomacounty, #sothebysrealestate, Homeselling

How to Stage Your Home for a Successful Sale

One of the most effective ways to attract potential buyers and secure a successful sale is through home staging. So if you plan to sell your home, here are some tips and tricks of the trade that will help you make your home look and feel its best.

Why You Should Stage Your Home

Staging a home before selling is a strategy used to enhance its visual appeal. This can also help potential buyers imagine themselves living there.

 

National Association of Realtors®, Nearly half of the seller’s agents (48%) reported that staging a home decreased its time on the market, according to a new report by the National Association of Realtors®.

For both buyers’ and sellers’ agents, one in five (20%) said home staging increased the offer price by between 1% and 5% compared to similar homes on the market that weren’t staged.

Staging Tips and Tricks

Clear out the clutter:

Seeing your collectibles and storage will prevent buyers from imagining themselves in your space.

Hence, leave only the necessary furniture, keeping in mind that you want the space to look clean and spacious.

Freshen up the style:

Aim for a style that most buyers will like. Furnishings that seem homey and comforting.

Also, neutral colors work best: creams, light greys, and white.

Small furniture equals big space:

Downsize your furnishings to upsize the room. If the room looks tight to you, it likely will to potential buyers as well.

With this in mind, take some of the furniture out to create a more visual space.

Play with texture:

Wallpaper, pillows, rugs, blankets, baskets, and other tactile accessories can add texture to the look of any room.

Don’t forget the details:

Set the table. It’s easy to do and makes a significant impact. Buyers walk in and instantly feel welcome as if they’re coming over for dinner.

Moreover, light non-scented candles and place plush towels and fancy soap in the bathrooms.

Also, set out a breakfast tray on the bed or a pretty book on the coffee table with fresh flowers in the living room.

Smart accessories:

Clear the kitchen counter of appliances, spice racks, towels, and cooking utensils.

So leave only a few things, like a cookbook, a shiny teakettle, and a bowl of lemons.

Create vignettes:

Set up small “scenes” that help buyers visualize their potential life in this home.

This can be a quiet reading space with a comfy chair in the bedroom or a lounge chair under a tree in the backyard.

Doing so gives buyers some thoughtful ideas as they walk the property.

Don’t forget the outdoor areas:

Those spaces add as much interest for the buyer as the interior rooms. Add an outdoor rug, a small table and bistro chairs, and a few plants to your backyard. Remove all dead plants and trim all overgrowth.

Moreover, we have free seller reports that offer a unique insight into the selling experience. Click here for home-selling guides.

In conclusion,

Staging your home for a successful sale is a combination of art and strategy. Remember that the goal is to make your home as appealing and neutral as possible.

Additionally, having a professional real estate agent like Randy and Heidi by your side, guiding you, negotiating on your behalf, and protecting the interests that you trust, will make the process of selling a home easier.

Finally, as your real estate agent, we are happy to further extend our services by offering our list of local, trusted service providers to you. Call us about your particular needs, and we can give you a personalized recommendation of a qualified service provider in our area to assist you.

Posted in: Home Selling Tagged: #artisansothebys, #homeownership, #homestaging, #luxuryhome, #luxuryrealestate, #mackfaulkner, #openhouse, #realestate, #realestateagent, #sellersagent, #sonomacounty, #sonomacountyrealestate, #sothebysrealestate, HeidiFaulkner, Homeselling, RandyMack, Sellingyourhome

Sonoma Holiday

Holiday

 

We are approaching the holiday season this year filled with joy and gratitude. Since the pandemic, many of us didn’t get to celebrate the holidays in close contact with our friends and families.

 

Fortunately, we can now celebrate the holidays similarly to pre-pandemic times for the first time in years, as most restrictions have been lifted.

 

The American can-do spirit has stood tall against the challenges we have endured these past few years. Every year, Sonoma County demonstrates this by gathering as a unified community.

 

Additionally, Sonoma County has a way of bringing everyone together and making them feel welcome.

 

Moreover, the holiday season is always hectic. To help with your planning for what to do this time of year and to experience the best that Northern California has to offer, we have prepared a list of some of the most exciting and fun-filled events and activities in our area.

 

Sonoma Holiday Events and Activities:

Winter Art Market– Over 50 artists will participate, including everything from classes to ceramics, clothing to cartoons. Enjoy a festive shopping experience, music, wine, and fun.

Merry Healdsburg Weekend – Celebrate the holidays on the Plaza with the second annual Merry Healdsburg Tree Lighting. Enjoy a winter wonderland downtown with carriage rides, live holiday music, and more.

The Festival of Christmas – A free festival filled with live music performed by the Casa Grande Concert Choir, Kenilworth Junior High Jazz Band, and Christmas carolers.

Winter Lights Rink – Skating on the Square – Winter Lights is Santa Rosa’s destination for season-long holiday fun with Skating on the Square, the annual tree lighting celebration, live performances, and holiday shopping and dining opportunities.

 

However, these are only a few of the many things to do in Sonoma County this holiday season. There are more activities and events to attend within your specific range of interest. You may find all of the event dates and information here.

 

Finally, the last few years have been hard on everyone. While the pandemic represented a communal challenge, the resilience of the Sonoma County community provided inspiration that kept everyone moving forward. We feel grateful to be a part of this community. We hope that you can be a part of it too. Amidst the holidays, we are still here and always willing to support you in any way we can; give us a call!

 

We conclude with this final quote from Agnes M. Pharo and wish you all happy holidays!

Christmas Quote

Posted in: General, General Tagged: #artisansothebys, #buyersagent, #forestville, #healdsburg, #holidayactivities, #holidayevents, #holidayseason, #mack-faulknerrealestate, #mackandfaulkner, #mackfaulkner, #northerncalifornia, #petaluma, #realestate, #realestateagent, #realtor, #sebastopol, #sellersagent, #sonomacounty, #sonomacountyrealestate, #sonomaholiday, #windsor, #winecountry, #winecountrylife, #winecountryliving, santarosa

Selling Your Home During Winter Season

As most of us believe, selling a home in Sonoma County during the winter months can be challenging. After all, it is widely known that spring and summer tend to be the most active real estate seasons. The fall and winter seasons are when the number of sellers drops off, resulting in fewer total sales. Is that enough of a reason not to list your home right now?

 

There are some advantages to selling a home during the winter season that is often overlooked. Sellers can benefit from the fact that there are fewer listings on the market at this time of year, meaning buyers have a limited supply and less competition. Furthermore, with the upcoming holidays, both sellers and buyers will have more leave from work, resulting in more opportunities for showings and open houses.

 

Additionally, sellers get motivated buyers. Those who start looking for a house at this time of year are more likely to be determined to find one. With this in mind, here are a few strategies to help you sell your home during the winter.

 

Check the price: Ask your agent to perform a comparative market analysis and look through the current listings and the recently sold properties; it is beneficial to compare your prices. Your real estate agent can assist you in determining the appropriate price for your home.

 

Improve your online listing: Many home buyers have opted to look for a home online before visiting. It is essential to showcase your home with professional pictures that are well-lit, clean, and staged. This will help you emphasize your home’s best features. Keep in mind that your online listing should contain all of the information they require about the house, the neighborhood, and the market.

 

Hire the right agent: Make sure you have a knowledgeable real estate agent like Randy and Heidi on your side. Because real estate is a local business, it is important to speak with an experienced real estate agent in your area who is familiar with local sales trends.

 

As lifelong Sonoma County residents, we are pleased to provide you with neighborhood-specific sales data so you can make an informed decision about when to list your home. Our focus is to listen and understand the goals you want to accomplish, offer our professional guidance by discussing alternatives, and establish a plan of action to achieve your personal real estate goals.

 

If you plan on listing your home during this winter season in Sonoma County, or would still want to wait for the spring and summer season, no matter how you decide, when you are ready to sell. Give us a call!

Posted in: General, Home Selling, Real Estate Trends + Stats Tagged: #agent, #artisansothebys, #mack-faulknerrealestate, #mackandfaulkner, #propertyforsale, #realestate, #realestateagent, #realestatemarket, #realtor, #sellersagent, #sonomacounty, #sonomacountyrealestate, #winterseason, Sellingyourhome

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Contact Information

Randy Mack and Heidi Faulkner
Artisan Sotheby's International Realty
6984 McKinley Street
Sebastopol CA 95472
(707) 696-6272
(707) 480-4098
Fax: (707) 824-0587
Send an Email
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About Us

We are proud to have aligned ourselves with Artisan Sotheby’s International Realty an inspirational brand based on heritage, tradition and expertise. We are setting new standards by refining the art of residential brokerage with a practiced eye of identifying the unique value of a property. We offer a deep commitment to excellent service and have a passion for unparalleled quality. Unique homes require skillful marketing through our local expertise and Sotheby’s International Realty interconnected global network of offices that are dedicated to the extraordinary.

Testimonials

I wish to express my satisfaction and confidence in your ability to find an ideal home for anyone that I would refer to you. My own experience in purchasing and selling a home with you allowed me to witness the fact that you are truly an expert in your field, handling all aspects of residential real estate transactions. From the beginning, your market analysis to the final stages of negotiations, your calm manner and clear explanation kept me knowing I was in the best of hands.

Mr. Mitchler
More Testimonials

Contact Us

Randy Mack - Realtor CA BRE#01252462
randy@mack-faulkner.com

(707) 696-6272
6984 McKinley Street
Sebastopol, CA 95472



Heidi Faulkner - Realtor CA BRE#01227446
Heidi@mack-faulkner.com

(707) 480-4098
6984 McKinley Street
Sebastopol, CA 95472



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© MMVI Sotheby’s International Realty Affiliates, Inc. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates, LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each office is independently owned and operated, except offices owned and operated by NRT Incorporated. All information herein is deemed reliable but not guaranteed.
 

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